Your company has been delivering quality products or services for a long time now, but you have not managed to gain the level of brand recognition you expect. Corporate identity and brand recognition, in almost every type of business, is essential for success. With the Internet being the most powerful marketing weapon available today, increasing one’s corporate identity and gaining brand recognition have become easier, yet highly competitive for small and medium sized businesses. While it might seem challenging, there are a few surefire ways to increase your brand’s identity and gain more recognition for your business. Some of these techniques are as follows:
Surefire Technique #1:
A unique look and feel is extremely crucial in order to achieve a strong corporate identity. The message sent about your business must be original. This can be achieved by making sure that the taglines, logo, and graphics you use stand out from your competitors. It is also extremely essential to make sure that your customers not only remember your brand, but also do not confuse your company with another competitor.
Surefire Technique #2:
When it comes to increasing brand identity, consistency is essential. Your message about your business should not vary too significantly over time. The use of an eye-catching business logo and tagline should carry consistency over the years. Brand strength increases over time through the use of visual and verbal elements. You can, of course, repeat some elements but be careful to keep these elements looking fresh and up to date with the times and your target market.
Surefire Technique #3:
Be everywhere online. You have to try to promote your company online as much as possible, unless you are Carly Rae Jepsen (whose song Call Me Maybe was promoted by Justin Bieber). A range of things can be done with social media sites to help you do this. For example, tweet about your new products or services the moment they are out. Update your Facebook status with new features about your company. Keep your customers in touch about latest news or updates going on with your company regularly. If you do not have a blog yet, get one ASAP. All in all, try to make your presence in every possible online place. I admit, it is hard work, but it pays off.
Surefire Technique #4:
Today more than ever, honesty is the best policy. You have to be honest about your business, products and services. If you say one thing about your business and do otherwise in reality, then your customers are going to feel alienated or deceived. You don’t want to get a bad reputation that could easily spread to potential customers that you are not trustworthy or a legitimate business. So, make sure you can deliver on your promises and keep loyal customers coming back.
Surefire Technique #5:
Symbolic graphics and colors that are used for your business should be meaningful. With a meaning, every text and logo will come to life. Make sure your audience understands what the meaning behind your company logo or tagline is.
The possibility is endless. These are the fundamental steps that can be taken for the sake of brand recognition. Other viable options are:
- Brand Licensing
- Viral Marketing
- Brand Signature
- Extensive Distribution
- Brand-Related Stories
- Customer Referrals
- Employee Uniforms
- Product Placement in Movies or Games
- Publicity Stunts
- Presence at Trade Shows
Keep working hard, and the day that your audience takes your company’s message very seriously is never too far. But, you must understand corporate identity is something that cannot be gained overnight. It is also something that needs constant attention and needs to grow as your company and your market grows.