Your company has been delivering quality products or services for a long time now, but you have not managed to gain the level of brand recognition you expect. Corporate identity and brand recognition, in almost every type of business, is essential for success. With the Internet being the most powerful marketing weapon available today, increasing one’s corporate identity and gaining brand recognition have become easier, yet highly competitive for small and medium sized businesses. While it might seem challenging, there are a few surefire ways to increase your brand’s identity and gain more recognition for your business. Some of these techniques are as follows:

Surefire Technique #1:

A unique look and feel is extremely crucial in order to achieve a strong corporate identity. The message sent about your business must be original. This can be achieved by making sure that the taglines, logo, and graphics you use stand out from your competitors. It is also extremely essential to make sure that your customers not only remember your brand, but also do not confuse your company with another competitor.

Surefire Technique #2:

When it comes to increasing brand identity, consistency is essential. Your message about your business should not vary too significantly over time. The use of an eye-catching business logo and tagline should carry consistency over the years. Brand strength increases over time through the use of visual and verbal elements. You can, of course, repeat some elements but be careful to keep these elements looking fresh and up to date with the times and your target market.

Surefire Technique #3:

Be everywhere online. You have to try to promote your company online as much as possible, unless you are Carly Rae Jepsen (whose song Call Me Maybe was promoted by Justin Bieber). A range of things can be done with social media sites to help you do this. For example, tweet about your new products or services the moment they are out. Update your Facebook status with new features about your company. Keep your customers in touch about latest news or updates going on with your company regularly. If you do not have a blog yet, get one ASAP. All in all, try to make your presence in every possible online place. I admit, it is hard work, but it pays off.

Surefire Technique #4:

Today more than ever, honesty is the best policy. You have to be honest about your business, products and services. If you say one thing about your business and do otherwise in reality, then your customers are going to feel alienated or deceived. You don’t want to get a bad reputation that could easily spread to potential customers that you are not trustworthy or a legitimate business. So, make sure you can deliver on your promises and keep loyal customers coming back.

Surefire Technique #5:

Symbolic graphics and colors that are used for your business should be meaningful. With a meaning, every text and logo will come to life. Make sure your audience understands what the meaning behind your company logo or tagline is.

The possibility is endless. These are the fundamental steps that can be taken for the sake of brand recognition. Other viable options are:

• Brand Licensing
• Viral Marketing
• Brand Signature
• Extensive Distribution
• Brand-Related Stories
• Customer Referrals
• Employee Uniforms
• Product Placement in Movies or Games
• Publicity Stunts
• Presence at Trade Shows

Keep working hard, and the day that your audience takes your company’s message very seriously is never too far. But, you must understand corporate identity is something that cannot be gained overnight. It is also something that needs constant attention and needs to grow as your company and your market grows.

A common resource that people rely on to find information about web design and Search Engine Optimization (SEO) are blogs. Blogs can be a great source for up-to-date and quality information about all kinds of topics, especially SEO and web design. However, as much as there are quite a bit of blogs with great content out there, there are many that provide rather sloppy or inadequate information as well. Some blogs don’t provide any quality content at all. Others specialize or do a better job at providing topic specific information when it comes to SEO and web design information. There are various categories that these types of blogs can be put into in order to assess what blogs are best at providing which information.

The following is a list of the top 25 recommended blogs, which have been ranked according to the level of quality they provide in regards to PageRank, tutoring tools, content, web design tools, and guest post friendliness. All of which, are common topics in regards to the field of SEO and web design right now.

1. Top Five Blogs According to Page Rank

One of the important aspects when it comes to finding top rated blogs on web design and SEO related topics is the position that each blog has managed to gain on the search engine PageRank spectrum. PageRank (simply put) is the value of a page, depending on how many incoming quality links the page has. According to page ranking methodologies from well reputed page rank assessment websites such as Techonrati Authority, Google PageRank, Alexa rank, and subscriptions to Bloglines, the following are some of the top five web development and SEO related blogs:

• Search Engine Land – PageRank 7
• Matt Cutts – PageRank 6
• Search Engine Watch – PageRank 7
• Search Engine Journal – PageRank 6
• Online Marketing Blog – PageRank 6

You might come across these blogs more often during your quest for SEO and web design related information because with a high page rank, Google’s algorithm positions them higher in a search result. These sites are considered to have valuable content for viewers, so be sure to check these out.

2. Top Five Blogs According to Tutoring Tools

• SEOBOOK: In addition to the community blogging forums offered by SEOBOOK, the blog’s training programs offer more than just the usual information that you will find on most blogs. Readers can partake in the training programs for some hands-on work and, in the process, get some much needed practical experience.
• Bruce Clay Inc.: Whether you run a small enterprise or a large corporation, Bruce Clay Inc. accommodates everyone. New and experienced web designers alike can take advantage of the blog’s consultancy services and training forums.
• Small Business Marketing: Put yourself on the website ranking map with the Small Business Marketing blog. Designed to empower small businesses, this blog offers useful information that can help build the competitive potential of any enterprise that is in the internet marketing field.
• Ajaxian: Heaped with useful web development tutorials, training materials and conference forums, Ajaxian is one of the supportive blogs to follow for those looking forward to doing things practically. The site also offers valuable insight regarding finding jobs that are available in the web designing marketplace.
• Web Development Blog: This blog offers informative tutorials about different web development languages along with valuable information regarding SEO. It is well worth a go for those eager to try out what they’ve learned about web designing and SEO.

3. Top Five Blogs According to Quality Content

• SEO Chat: Availability of detailed information or a lack of it is often determined by how much exposure one gets while trying to make their place in the internet marketing and SEO industry. The SEO Chat blog has been designed to expose readers to quality information through chat tools and forum platforms that encourage interaction among readers with a mutual interest in setting up search engine optimized websites.
• Seomoz : Coupled with tons of free and premium SEO tools along with regularly updated quality articles, Seomoz is arguably one of the best blogs to follow if you are looking for informative content on SEO topics. Using the resources provided here, anyone can incorporate the tips and knowledge learned when building an SEO ready website, while keeping up-to-date with current trends.
• Mr. SEO: This SEO blog offers great content through well written articles that offer tips and approaches relating to SEO and website marketing. Whether you are a novice in the field or have some experience, Mr. SEO is one of your best bets for informative and good quality content.
• Search Engine Roundtable: Finding quality content about SEO and web designing topics can be time consuming, especially when looking in the wrong places, but this has been made easier by blogs such as the Search Engine Roundtable. Known for offering interestingly unique SEO content, this is also one of the blogs that you will definitely want to check out if you are looking for great information and want to save time.
• Phoenixrealm: This is also one of the best SEO blogs offering well-rounded information and tips for maximizing Search Engine Optimization. Ideal for novice and intermediate web developers. 

4. Top Five Blogs According to Additional Web Design and Development Tools

• Nettus+: This blog offers in-depth articles touching on the major web design tools along with free up-to-date content that is posted regularly on the blog. Due to the valuable help received from the tutorials and insightful content found on Nettus+, this blog is certainly well worth a visit.
• WebAppers: The WebAppers blog will help you combine your SEO skills with invaluable web development skills thanks to their complimentary Ajax and Java Script tools that are made available to interested readers. Quality content is available as the blog is very careful with posting valuable content for readers.
• Webitect: Ideal for bloggers, web designers and developers alike, the Webitect blog offers handy resources pertaining to cutting edge web development and SEO techniques. The blog offers content prepared by an experienced web designer and developer by the name of Nick Parsons.
• WPMU: Take your WordPress skills to the next level while adhering to SEO principles with the help of the WPMU blog. This blog offers great information on WordPres themes, plugins and beyond. Suitable for those who want to perfect their WordPress blogs and maximize traffic flow to their blogs.
• Woork Up: Other than the sleek interface that makes this blog quite appealing, the insightful tutorials and additional resources available for web designers and developers alike have earned the Woork Up blog a place in the list of top web development blogs available today. Make sure to check it out.

5. Top Five Guest Post Friendly Blogs on Web Design and SEO

Although there are lots of blogs out there that offer valuable information on web design as well as SEO techniques, there are very few that offer readers a chance to give their input. If you are looking for the opportunity to share your expertise and knowledge in SEO and web design, you might want to check out the following blogs for guest posting opportunities:

• Edge Rails
• Net Profits Today
• Netlz
• Linchpinseo
• Future Searches

These have been rated by experts in the industry and can help you get more visibility and traffic for your own site or blog.

The world of SEO and web design is constantly changing. It’s important to make sure you keep up with the most recent trends and best places for information. The top 25 blogs of today could change drastically by tomorrow. So keep yourself coming back for more information and up-to-date with what’s hot and what’s valuable in the world of web and search.

August 16, 2012 – Alexa Persico Cosmetics, LTD announced the launch of her new cosmetics line with her website, located at www.alexapersicocosmetics.com yesterday. The much anticipated website launch comes after the cosmetic line’s founder, Alexa Persico, developed her very own brand of chic makeup products for women of all ages.

Alexa Persico has a successful career as a professional makeup artist and now, her own line of cosmetics to add to her belt. The Scarsdale, New York native has been working on developing the perfect line of products for women that helps accentuate each individual woman’s natural beauty at an affordable price for over four years. According to Persico, “Being a makeup artist, I knew going into my line that I wanted to target a market for all women, and to do that I knew my products had to be affordable.  Every product in my line is under $25 and that is what I love most about it. People are getting great products that will look and feel amazing on their skin and don’t need to spend hundreds of dollars.”

Before launching the site, Alexa Persico Cosmetics celebrated the new line with a preview event at the Leewood Country Club in Eastchester, New York. The budding entrepreneur enjoyed the company of friends, family and a crowd of eager consumers along with Westchester’s News 12 – all looking to check out the trendy new cosmetics on display and make some pre-purchases.  According to Persico, “The most popular products of the night were the Lip Velour collection; selling out of shades like “Glitz” and “Naked”, lipstick shades like “Victoria” and “Anne” along with the Eye Shadow Palette, “Tuscany Sunset.”

Alexa Persico Cosmetics offers a full line of revolutionary makeup that brings out the most beautiful essence in all women. The Perfect Lips collection offers nine shades of long lasting, vibrant lipsticks as well as nine shades of Lip Velour, a non-sticky high shine liquid gloss. Alexa Persico’s Flawless Face products, Liquid Blush and Hide & Seek Concealer, come in a variety shades that work to give women an all day perfect complexion.  Top it off with any combination of Alexa Persico’s Sultry Eyes Stay Proof Gel Liners and perfectly paired eye shadow palettes  for a vibrant finishing touch to the perfect look.

To learn more about and view the new line of high quality, HD cosmetics, visit Alexa Persico Cosmetics website at www.alexapersicocosmetics.com.

About Alexa Persico Cosmetics

Alexa Persico Cosmetics is a high quality makeup brand that offers women of all ages, the newest HD makeup products at an affordable price. Currently, the line consists of seven products that include: lipstick, lip velour (a high sheen lip gloss), concealer, eye shadow palettes, gel eye liner, eye and lip primer, and liquid blush. Each product offered comes in a variety of shades that will suit any skin tone or preference. Alexa Persico customizes each product and shade herself, helping to take the guesswork out of makeup for women. For more information about Alexa Persico Cosmetics, visit her website at www.alexapersicocosmetics.com.