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Archive for January, 2010

IPAD - Is it genius or copy cat?

Thursday, January 28th, 2010

I have a few good feelings about the Ipad that Apple just came out with. I suppose I will start with those first, just to keep people reading down to what I don’t like about it.

1. I think the new email feature is great espcially for my business. We get hundreds of emails a day from clients, potential clients, people from india (goes right in the trash), etc. Sometimes it’s difficult to sort out all the mail. The IPad gives you the ability to review your mail in a quickly and organized fashion. I think it’s a great idea to have a full sized keyboard also - it’ll help when I’m typing all the emails!)

2. I love the fast, easy, and beautiful display to search the web. This product will be amazing when I go see clients. Now there is no reason to drag along my entire laptop because I can just bring this little display that is in between my iphone and laptop and it will do the same deed. Now all I have to do is find an application that will allow me to run word and edit documents (I know there are a few out there already and I’ve tried a few out but have not 100% liked any so far).

3. The new calendar feature is pretty cool and will help organize my day since I always have a million and one things to do. I think the new photo gallery features is pretty nifty also.

4. The book store looks really cool and if it is as easy as the other online stores (like itunes and app store) it will be a breeze. Right now on the Iphone kindle I have to go to a webpage to buy my books and it’s really annoying. (One thing that I didn’t catch is if they are going to allow you to have that application on the iphone and allow you to have the books on both your Ipad and Iphone. Now that would be cool)

5. Of course you know apple always does it up with the display and multi-touch features, but the fact that you will be able to use Iphone applications on it is a pretty awesome feature!

6. Portable Television - You can now watch movies on the new Ipad which is pretty awesome!

Now - I just gave you all the features I liked about the Ipad, but what about what I don’t like… Believe me I’m sparing you guys with the entire list of things I hate about it.

1. It’s the same exact thing as the Iphone except its 5x the size (I don’t know the exact size). So what they changed a few applications. I don’t see that big of a difference!

2. I’m sorry but did anyone check the price of the Ipad? I thought that I was looking at a laptop. The funny part is if you watched the video the guy said “We thought this was going to be much more expensive but it starts at only $499.99!” - Go look at dell.com you can buy an entire laptop for that price.

3. Oh by the way AT&T users who have Iphone - Don’t think you are getting a discount on your data plan (after you purchase your Ipad for an extra 130 dollars just to get 3G).

4. The Ipad doesn’t have a camera nor does it have the ability to make phone calls. So the “Iphone on steroids” isn’t really the correct term.

5. The Ipad is still an LCD screen which isn’t going to be the best and easiest thing to read on as the Nook or Kindle that has the drab no light screen that is easy on the eyes.

6. The Nook and Kindle are able to stay on for weeks if needed. This is great for avid book readers who love to read because they won’t have to recharge it. The ten hours of battery life might not be long enough for those traveling across the world.

Those are my thoughts so far! But in all honesty if it wasn’t 500 dollars I would have gotten one, but I’m not going to spend that kind of money on a jacked up Iphone when I already have an Iphone.

Pay Per Click or Pay Per Nothing

Thursday, January 28th, 2010

What is pay per click? When you go to google and type in “web design westchester” you see the top sites come up in the white. The two sites on the top and the website ads on the right is what pay per click is. Those people actually pay to get their website in those areas.

Is pay per click worth it? Most of the time you lose money before you actually make money. The reason is because you have to experiment which keywords, ad copy, and bid to place that will give you the most customers. When I say customers I mean people who are going to purchase your products or services, not prospects (people who are just looking). I normally tell people to try it out and keep track of how many people are turning into clients. You can run daily, weekly, or monthly analysis using Google Analytics.

What keywords do I use? When you are searching for the right key words to use for pay per click it is important not to go straight to the “good deal”. Why? Because a lot of the times those keywords are cheap because they don’t hold as much value as other more expensive keywords. A lot of times I look at competition and what they are putting on their ads (it’s not cheating!)

Is pay per click important? I think the people who use pay per click for the easy key words, such as web design Westchester, is wasting their money and time. It takes a little bit of work to get to the front page, however it can be done. If you cannot do it yourself spend the few hundreds of dollars and have a professional do it (like me). I think it’s worth it to spend the money on an SEO specialist to get you to the top, but then again there are negatives. It is up in the air if it will save you money, however think about this how often do you read or even bother to look at those ads? I know my answer is that I never do! Sometimes I’ll click on my competitor’s ads just to click it and make them spend the dollar (I know it’s cruel)! But anyway that’s about all the interaction I have with that portion of Google. Besides you are paying anywhere from 20 cents to 5 dollars (depends on the keyword and how many people want it) to get seen! Well let’s just do an average of 2 dollars… Are you telling me that you are going to spend 200 dollars for every 100 people that come to your website? I guess it really depends how many of those people turn into customers. But the point is SEO really isn’t that difficult once you get the hang of it, it’s just a lot of work because there are so many people trying to get to the front page along with you. However, if you can get to the front page I recommend that instead of PPC and that’s my final answer!

Input Box Inserting Blanks or Empty Strings

Thursday, January 7th, 2010

Today I was doing a project and I got stumped on something so simple. I kept inserting a form with input text boxes and they kept inserting Empty Strings even though I was putting in data into the text box! I was getting so frustrated because I didn’t understand why there was no value. Well it turns out that if you don’t have value=”" it will not pick up a value. Very simple and kind of stupid…

Example:

<input name="nameHere" type="text" size="5" maxlength="5" value="" />

So the moral of the story is even if you are going to be inserting a blank value you have to have the value there. Wow I can’t believe I spent ten minutes on this problem! It happens to everyone :)