December 5th, 2010
December 5, 2010 - Mike Baier Designs is a New York based company that specializes in custom audio, video, lighting and digital solutions. The company also offers searchlight rentals for those looking for the latest in direct line of site marketing tools. Learn more about the types of custom solutions that will improve your business productivity at Mike Baier Designs’ newly redesigned website.
How can audio and lighting improve your business? Simple, by creating a polished professional atmosphere that people expect from industry leaders. Audio, lighting and video play an essential role in setting the right environment for a spectrum of various businesses. Don’t be left in the dark.
Mike Baier Designs, has been serving customers for over 10 years, providing sales, service, and installations throughout the New York City and Tri-State Areas. The company has committed itself to providing one-on-one business consulting that results in the highest quality of visual, audio and lighting solutions. Mike Baier Designs has established its reputation by being committed to delivering the absolute best performance for any business – guaranteed.
Want to hear and see more? Be sure to check out how Mike Baier Designs can take anything from your backyard to your business and bring it to the next level. Enjoy learning more about Mike Baier Designs and viewing some of their installation work on their sleek new website located at, www.mikebaierdesigns.com.
Contact:
Stephanie Biscow
Black Rhino Solutions Inc.
info@blackrhinosolutions.com
Tags: christmas show, lighting installtions, mike baier designs, New York, press release, searchlight, video installations, website redesign
Posted in Press Release |
1 Comment »
December 5th, 2010
Mount Kisco, NY – December 5, 2010 – Looking for a fun and exciting location to host your next corporate event or birthday party? Look no further! Grand Prix New York, located in Mount Kisco of Westchester, has the perfect venue for any occasion. Take your go kart racing experience to the next level with over 120,000 square feet of racing fun. At Grand Prix, you’ll enjoy the utmost exhilarating, authentic and thrilling racing experiences of your life!
At Grand Prix New York, “high-performance” doesn’t stop at the tracks. GPNY’s facilities are equipped with built-in LCD projectors, high-speed wireless service and the latest audio/visual equipment throughout all of their meeting rooms. To ensure that your experience is the best it can possibly be GPNY is a “Racertainment” venue built just for you!
GPNY offers eight separate or combined function areas, including meeting rooms, exhibit spaces, gaming room, lounges and dining rooms for all of your needs. Find the perfect party space for an array of corporate or social events any time of year.
Never leave hungry with GPNY’s award-winning cuisine from their restaurant, FUEL; one of the sleekest dining environments around. Whether you’re meeting friends for a casual dinner or entertaining clients to close a deal, FUEL provides a dining experience that will impress your friends and their appetites.
Be sure to catch a Grand Prix racing event by joining one of GPNY’s racing leagues. This race format gives everyone an opportunity to compete for a championship. Sign up for the GPNY Team Endurance Challenge, bringing everyday drivers into the realm of an authentic, high-performance race. Team members have a chance to either be drivers or be strategic team managers. The Junior and Adult racing Leagues at Grand Prix New York are not only a great challenge but the ultimate way to experience the ins and outs of racing wheel to wheel. So what are you waiting for? Sign up, suite up, and go!
It’s as simple as the name implies. You show up, you sign up, you get in and race. Check out Grand Prix’s fun fast and exciting atmosphere by visiting their newly redesigned website, www.gpny.com. Visitors can also learn more about Grand Prix racing fun on their Twitter and Facebook pages.
##
Contact:
Stephanie Biscow
Black Rhino Solutions Inc.
info@blackrhinosolutions.com
Tags: birthday parties, corporate events, entertainment, go-karts, high-speed, Mount Kisco, New York, racing, racing leagues, social events, team building, Westchester
Posted in Press Release |
3 Comments »
December 2nd, 2010
I’ve always understood the conventional wisdom to be that ads on social networking sites like Facebook don’t work well. The reason given is that people go to social networks to network—communicate—and don’t pay attention to ads. Harry Gold of Overdrive Interactive mentioned in my class recently that they had purchased an ad on Facebook’s home page for Harley-Davidson, which has had great success on Facebook. That started me thinking. This chart makes the point that Facebook is now the third-largest site for display ads, so something is going on!
Facebook ads (except for major placements like the home page) work like Google’s AdWords. The advertiser creates ad content; selects targeting options; and sets budget, scheduling and payment parameters. The mechanics are the same; the targeting is completely different. The AdWords targeting that most of us are familiar with is by keyword (content). The basic targeting options on Facebook are demographic; everything from gender to birthday. There is a keyword filter that is based on items from the profiles of Facebook users. That’s different from the search-based keywords of Google but it’s an interesting possibility if you’re looking for, say, fans of a particular rock band. It’s self-service, so there’s a strong help page associated with the main advertising page.
Ok, it’s easy to set up a Facebook ad. Question is, do they work? The answer, of course, is partly dependent on your objectives.
It’s not arguable that a lot of people would have an opportunity to see an ad on Facebook. According to Inside Facebook’s analysis of site data for January 2010, “More than 108 million people are now using the site every month, up from nearly 103 million people before.” The absolute numbers can be disputed, but the trend has been relentlessly upward for a long time. The post has more information about the composition of the Facebook audience and growth segments. The stats are fascinating, but don’t make the mistake of thinking that Facebook is a broadcast network. The real possibility is microtargeting of ads.
Data from comScore, accessed on the Inspire Media blog, give some insights into the effectiveness question. All users were asked where they would be likely to notice advertising and User Generated Content sites ranked below both news and content sites and corporate sites. Another question, presented for the 18-34 age group, is very revealing. The type of sites that score highest by a large margin is music/ movies/ entertainment. Makes sense, doesn’t it? These 
Millennials want the opinions of their peers when it comes to use of their leisure time, something they find on the social networking sites, including Facebook. That should make them more receptive to advertising there for leisure activities. Note that consumer electronics, travel, and apparel also score relatively high on the “likely to notice” metric; I hypothesize that the reason is the same.
Noticing is nice—do they take action? Click Through Rates (CTR) are not high anywhere. One well-known marketer gives the average for Facebook as 0.01 – 0.05%. Search ‘Facebook CTR’ for a lot of anecdotal evidence that CTRs are low but can be impacted by strategy.
You also see the occasional story about finding motivated buyers on Facebook. Those are super-anecdotal, but you might find this case history on the Facebook advertising page instructive. Think about the product category and the ability to target, both by age and relationship. Again, it makes sense, but it’s also clear the Facebook ad was supported by an active lead management program.
So I’m back to my point about microtargeting. In a lead generation campaign (and that’s one of the obvious marketing objectives), the quality of the leads is more important than the quantity.
Reaching the right people with the right message is always important. Does Facebook advertising make sense for your product/service? Here are some links that may help you think about that question for businesses (1, 2), for small businesses, or for non-profits.
Source: http://diy-marketing.blogspot.com/2010/02/do-facebook-ads-work.html
Tags: facebook ads, facebook pages, facebook promotion
Posted in Facebook, Social Networking |
4 Comments »
