I’ve recently have had a few people ask me, “Why am I in Google, but not in Yahoo or Bing?”. Even though Google is perceived as the “toughest” search engine to get ranked in, it actually isn’t true. Each search engine has it’s own search engine algorithm that determines it’s own unique results. Some people “accuse” Bing of stealing Google’s algorithm, however there are so few people who actually KNOW what Google’s algorithm is, so I completely think that’s false.

What is Yahoo’s & Bing’s Deal?

For one, Yahoo tends to like spam links and considers both nofollow and dofollow links, where Google tend to get rid of a lot of spam sites and only considers dofollow links. So to get to the top in Yahoo tends to be harder because now you have to not only beat the real sites, but the spam sites that just post their links everywhere under the sun. So in order to get into Google you need to have a low amount of spam links and a high amount of good follow links. But to get into Yahoo you just have to be the master link site for that keyword. In order words to get both you need a lot of GOOD and quality links. Now, that’s not fun is it? Now Yahoo and Bing both relies heavily on onsite SEO. Onsite SEO is optimizing your site for search engines. So your title tags, meta tags (Even though this isn’t really relevant anymore), description tags, header tags, content, etc. So Yahoo tends to favor sites who are keyword heavy on their page, but the downside of this is that Google doesn’t like TOO much on-page because they want it to look natural and not Spammy. So in other words Yahoo likes keyword stuffing, which is like the first thing we learned NOT to do in SEO Class 101! This is what makes our jobs so difficult!

Recommendations to get ranked in Yahoo or Bing

This is how I look at it. If you get yourself in Google and not in Yahoo or Bing, than I actually think your doing something right. That means your doing White Hat SEO instead of just spamming the crap out of your site. So pat yourself on the back, this is a GOOD problem. For all of the people who have the opposite problem, you or your marketing company are probably spamming your site. If you are really having difficulty getting in Yahoo, I’d recommend keep pushing the quality links. If you are ranking in Google, than you are on your way to success. It takes a FULL 6 months of SEO to fully get ranked, doesn’t matter WHAT the keyword is. It can take up to a years worth of work to actually get the full results for the difficult keywords.

Now I spoke a lot about Yahoo, but what about Bing? Now Bing places a lot of emphasis on TEXT and CONTENT, which some people will argue that Google doesn’t. Bing also places a high weighing on relevancy of the content on your site and the keywords you are trying to be ranked for. So make sure your site is ranked highly for LSI Keywords (Latent Semantic Indexing – basically in a nutshell LSI keywords are keywords that aren’t the exact phrase you are using. This will prevent you from over using your main keywords and making your site look like it’s keyword stuffing and spammy). Bing and Google both also look at the domain age. The reason behind this is so that these spam sites that pop up for a one week-one year domain life won’t get higher ranked than a mom and pop shop down the street that’s  had a domain name since 1998.

So what does this mean and how will this help you?

As a business owner you need to think about where you want to spend your money marketing. SEO can easily be done by anyone if they learn it. Just like me, you can go out and read blogs and books and try to figure it out. The best thing I think is to hire a link building/seo company to come in and optimize your site and get you links in the correct places. But remember, don’t just hire anyone because once a page is index, it’s forever indexed!!!

By Paul Krill | InfoWorld

Google and JetBrains are offering on Monday technology upgrades in the HTML5 and PHP application development spaces respectively with Google upgrading GWT (Google Web Toolkit) and JetBrains adding to its PHP IDE.

With GWT 2.2, for building browser applications, Google is including support for HTML5-specific features, such as the canvas 2D element and the embedding of audio and video tags. “These APIs are still experimental and may change a bit over the next couple releases, but we feel that they’re stable enough to deserve some real mileage [by you],” said Chris Ramsdale, of Google Developer Tools Team, in a blog post.

[ HTML5 will be finished in 2014, the World Wide Web Consortium said on Monday. | Get your websites up to speed with HTML5 today using the techniques in InfoWorld's HTML5 Deep Dive PDF how-to report. ]

But GWT version 2.2 (Zip file) will have only deprecated support for Java 1.5, resulting in warnings when building applications. “While Java 1.5 will still work for this release of GWT, developers should upgrade their version of Java to correct these warnings and ensure compatibility with future versions of GWT,” said Ramsdale.

Google also is offering Google Plugin for Eclipse 2.2, which integrates the GWT Designer AJAX user interface designer. Google Plugin for Eclipse makes it easy to deploy and run applications on the Google App Engine cloud platform, Google claimed.

Version 1.4.2 of the App Engine SDK, released late last week, features an improved XMPP (Extensible Messaging and Presence Protocol) API to help applications better interact with users, Google said. With XMPP, notifications are sent when users sign in and out. The application can set presence details for a user. Task Queue performance and Task Queue API improvements in version 1.4.2, meanwhile, include increasing the rate at which tasks can be processed to 100 tasks per second.

An API added in the new version of App Engine allows for programmatically deleting tasks instead of managing this manually from the admin console.

JetBrains is releasing its PHPStorm 2.0 PHP IDE. It features support for PHP 5.3 namespaces and closures, ECMAscript 5, and Less and SASS (Syntactically Awesome Stylesheets) extensions for cascading style seets. Less features a dynamic stylesheet language while SASS extends CSS with nested rules, variables, and other features.

Version 2.0 also has a streamlined UI. Debugging has been improved with a zero-configuration debugger, JetBrains said. More code inspection is featured, as well as automatic code completion and GitHub repository and Mercurial source code management integrations. Editors are included for SQL queries.