Pay Per Click or Pay Per Nothing
What is pay per click? When you go to google and type in “web design westchester” you see the top sites come up in the white. The two sites on the top and the website ads on the right is what pay per click is. Those people actually pay to get their website in those areas.
Is pay per click worth it? Most of the time you lose money before you actually make money. The reason is because you have to experiment which keywords, ad copy, and bid to place that will give you the most customers. When I say customers I mean people who are going to purchase your products or services, not prospects (people who are just looking). I normally tell people to try it out and keep track of how many people are turning into clients. You can run daily, weekly, or monthly analysis using Google Analytics.
What keywords do I use? When you are searching for the right key words to use for pay per click it is important not to go straight to the “good deal”. Why? Because a lot of the times those keywords are cheap because they don’t hold as much value as other more expensive keywords. A lot of times I look at competition and what they are putting on their ads (it’s not cheating!)
Is pay per click important? I think the people who use pay per click for the easy key words, such as web design Westchester, is wasting their money and time. It takes a little bit of work to get to the front page, however it can be done. If you cannot do it yourself spend the few hundreds of dollars and have a professional do it (like me). I think it’s worth it to spend the money on an SEO specialist to get you to the top, but then again there are negatives. It is up in the air if it will save you money, however think about this how often do you read or even bother to look at those ads? I know my answer is that I never do! Sometimes I’ll click on my competitor’s ads just to click it and make them spend the dollar (I know it’s cruel)! But anyway that’s about all the interaction I have with that portion of Google. Besides you are paying anywhere from 20 cents to 5 dollars (depends on the keyword and how many people want it) to get seen! Well let’s just do an average of 2 dollars… Are you telling me that you are going to spend 200 dollars for every 100 people that come to your website? I guess it really depends how many of those people turn into customers. But the point is SEO really isn’t that difficult once you get the hang of it, it’s just a lot of work because there are so many people trying to get to the front page along with you. However, if you can get to the front page I recommend that instead of PPC and that’s my final answer!
