How would you like it if your marketing messages stuck to your viewers like the sticky filling of a Twinkie? Sounds deliciously tempting, doesn’t it? Well, Dan Bischoff has got just the right recipe for you. Your solution revolves around a little acronym called SUCCES.

Bischoff’s SUCCES is derived from an inspirational story which he summarizes in his article as, “Here’s the basic rundown if you haven’t seen it: Mark Haub, a professor of human nutrition at Kansas State, lost 27 pounds and lowered his cholesterol by eating Twinkies and other junk food.” This remarkable story really struck and stuck with the public.

There are factors as to why certain stories or messages boom within audiences, which can help enhance your SEO. Six of these factors are all linked with Bischoff’s SUCCES acronym. And as he put it, “The Twinkie story fits each of the six ingredients that make an idea resonate.” So you want in on this special Marketing Recipe? Let’s find out what it is.

Ingredients:
• Simplicity- Try to make your messages or your story as simple as possible. Get to your core idea quickly. All of your marketing messages need to rely similar ideas so that your target audiences can easily understand them, and catch on.
• Unexpected- The message of your story is more likely to be effective if the results are highly unexpected. Unexpected occurrences or results strike the audience quickly and help to draw in a larger crowd. This also brings in the memorable aspect of your message.
• Concrete- Understand and remember the audience that you are speaking to, that way you can effectively apply your messages. For example, if the CEO of a company were handling your marketing campaigns, their language may be too flowery for the normal audience. So instead you want to eliminate as much of the corporate talk as you can, to leave a solid and concrete message that everyone can understand and relate to.
• Credible- Make sure that your story is credible, and not some fictitious story that you created just to catch people’s eye. Ensure your audience that they can trust and believe in what you are telling them. Give them credible resources.
• Emotional- It is necessary that your audience can be emotionally involved with the message you are sending out. An emotional tug can help reel in more people to your message, and keep them interested at the same time.
• Stories- Stories alone are concrete, emotional and involve unexpected outcomes. If you have a story, you have a marketing message to share with everyone.

Anything like SEO, PPC or social media is great to help get your customer’s foot in the door. However, behind it all you must have a great story and message to tell—a story that will stick, much like the Twinkie Diet. So keep that in mind when you are stirring up your next recipe for your next marketing message, because once you mix it all together you will be on the sure road to SUCCES!

Source: http://www.seo.com/blog/twinkie-diet/

What is pay per click? When you go to google and type in “web design westchester” you see the top sites come up in the white. The two sites on the top and the website ads on the right is what pay per click is. Those people actually pay to get their website in those areas.

Is pay per click worth it? Most of the time you lose money before you actually make money. The reason is because you have to experiment which keywords, ad copy, and bid to place that will give you the most customers. When I say customers I mean people who are going to purchase your products or services, not prospects (people who are just looking). I normally tell people to try it out and keep track of how many people are turning into clients. You can run daily, weekly, or monthly analysis using Google Analytics.

What keywords do I use? When you are searching for the right key words to use for pay per click it is important not to go straight to the “good deal”. Why? Because a lot of the times those keywords are cheap because they don’t hold as much value as other more expensive keywords. A lot of times I look at competition and what they are putting on their ads (it’s not cheating!)

Is pay per click important? I think the people who use pay per click for the easy key words, such as web design Westchester, is wasting their money and time. It takes a little bit of work to get to the front page, however it can be done. If you cannot do it yourself spend the few hundreds of dollars and have a professional do it (like me). I think it’s worth it to spend the money on an SEO specialist to get you to the top, but then again there are negatives. It is up in the air if it will save you money, however think about this how often do you read or even bother to look at those ads? I know my answer is that I never do! Sometimes I’ll click on my competitor’s ads just to click it and make them spend the dollar (I know it’s cruel)! But anyway that’s about all the interaction I have with that portion of Google. Besides you are paying anywhere from 20 cents to 5 dollars (depends on the keyword and how many people want it) to get seen! Well let’s just do an average of 2 dollars… Are you telling me that you are going to spend 200 dollars for every 100 people that come to your website? I guess it really depends how many of those people turn into customers. But the point is SEO really isn’t that difficult once you get the hang of it, it’s just a lot of work because there are so many people trying to get to the front page along with you. However, if you can get to the front page I recommend that instead of PPC and that’s my final answer!