How would you like it if your marketing messages stuck to your viewers like the sticky filling of a Twinkie? Sounds deliciously tempting, doesn’t it? Well, Dan Bischoff has got just the right recipe for you. Your solution revolves around a little acronym called SUCCES.
Bischoff’s SUCCES is derived from an inspirational story which he summarizes in his article as, “Here’s the basic rundown if you haven’t seen it: Mark Haub, a professor of human nutrition at Kansas State, lost 27 pounds and lowered his cholesterol by eating Twinkies and other junk food.” This remarkable story really struck and stuck with the public.
There are factors as to why certain stories or messages boom within audiences, which can help enhance your SEO. Six of these factors are all linked with Bischoff’s SUCCES acronym. And as he put it, “The Twinkie story fits each of the six ingredients that make an idea resonate.” So you want in on this special Marketing Recipe? Let’s find out what it is.
• Simplicity- Try to make your messages or your story as simple as possible. Get to your core idea quickly. All of your marketing messages need to rely similar ideas so that your target audiences can easily understand them, and catch on.
• Unexpected- The message of your story is more likely to be effective if the results are highly unexpected. Unexpected occurrences or results strike the audience quickly and help to draw in a larger crowd. This also brings in the memorable aspect of your message.
• Concrete- Understand and remember the audience that you are speaking to, that way you can effectively apply your messages. For example, if the CEO of a company were handling your marketing campaigns, their language may be too flowery for the normal audience. So instead you want to eliminate as much of the corporate talk as you can, to leave a solid and concrete message that everyone can understand and relate to.
• Credible- Make sure that your story is credible, and not some fictitious story that you created just to catch people’s eye. Ensure your audience that they can trust and believe in what you are telling them. Give them credible resources.
• Emotional- It is necessary that your audience can be emotionally involved with the message you are sending out. An emotional tug can help reel in more people to your message, and keep them interested at the same time.
• Stories- Stories alone are concrete, emotional and involve unexpected outcomes. If you have a story, you have a marketing message to share with everyone.
Anything like SEO, PPC or social media is great to help get your customer’s foot in the door. However, behind it all you must have a great story and message to tell—a story that will stick, much like the Twinkie Diet. So keep that in mind when you are stirring up your next recipe for your next marketing message, because once you mix it all together you will be on the sure road to SUCCES!