I’ve recently have had a few people ask me, “Why am I in Google, but not in Yahoo or Bing?”. Even though Google is perceived as the “toughest” search engine to get ranked in, it actually isn’t true. Each search engine has it’s own search engine algorithm that determines it’s own unique results. Some people “accuse” Bing of stealing Google’s algorithm, however there are so few people who actually KNOW what Google’s algorithm is, so I completely think that’s false.

What is Yahoo’s & Bing’s Deal?

For one, Yahoo tends to like spam links and considers both nofollow and dofollow links, where Google tend to get rid of a lot of spam sites and only considers dofollow links. So to get to the top in Yahoo tends to be harder because now you have to not only beat the real sites, but the spam sites that just post their links everywhere under the sun. So in order to get into Google you need to have a low amount of spam links and a high amount of good follow links. But to get into Yahoo you just have to be the master link site for that keyword. In order words to get both you need a lot of GOOD and quality links. Now, that’s not fun is it? Now Yahoo and Bing both relies heavily on onsite SEO. Onsite SEO is optimizing your site for search engines. So your title tags, meta tags (Even though this isn’t really relevant anymore), description tags, header tags, content, etc. So Yahoo tends to favor sites who are keyword heavy on their page, but the downside of this is that Google doesn’t like TOO much on-page because they want it to look natural and not Spammy. So in other words Yahoo likes keyword stuffing, which is like the first thing we learned NOT to do in SEO Class 101! This is what makes our jobs so difficult!

Recommendations to get ranked in Yahoo or Bing

This is how I look at it. If you get yourself in Google and not in Yahoo or Bing, than I actually think your doing something right. That means your doing White Hat SEO instead of just spamming the crap out of your site. So pat yourself on the back, this is a GOOD problem. For all of the people who have the opposite problem, you or your marketing company are probably spamming your site. If you are really having difficulty getting in Yahoo, I’d recommend keep pushing the quality links. If you are ranking in Google, than you are on your way to success. It takes a FULL 6 months of SEO to fully get ranked, doesn’t matter WHAT the keyword is. It can take up to a years worth of work to actually get the full results for the difficult keywords.

Now I spoke a lot about Yahoo, but what about Bing? Now Bing places a lot of emphasis on TEXT and CONTENT, which some people will argue that Google doesn’t. Bing also places a high weighing on relevancy of the content on your site and the keywords you are trying to be ranked for. So make sure your site is ranked highly for LSI Keywords (Latent Semantic Indexing – basically in a nutshell LSI keywords are keywords that aren’t the exact phrase you are using. This will prevent you from over using your main keywords and making your site look like it’s keyword stuffing and spammy). Bing and Google both also look at the domain age. The reason behind this is so that these spam sites that pop up for a one week-one year domain life won’t get higher ranked than a mom and pop shop down the street that’s  had a domain name since 1998.

So what does this mean and how will this help you?

As a business owner you need to think about where you want to spend your money marketing. SEO can easily be done by anyone if they learn it. Just like me, you can go out and read blogs and books and try to figure it out. The best thing I think is to hire a link building/seo company to come in and optimize your site and get you links in the correct places. But remember, don’t just hire anyone because once a page is index, it’s forever indexed!!!

How would you like it if your marketing messages stuck to your viewers like the sticky filling of a Twinkie? Sounds deliciously tempting, doesn’t it? Well, Dan Bischoff has got just the right recipe for you. Your solution revolves around a little acronym called SUCCES.

Bischoff’s SUCCES is derived from an inspirational story which he summarizes in his article as, “Here’s the basic rundown if you haven’t seen it: Mark Haub, a professor of human nutrition at Kansas State, lost 27 pounds and lowered his cholesterol by eating Twinkies and other junk food.” This remarkable story really struck and stuck with the public.

There are factors as to why certain stories or messages boom within audiences, which can help enhance your SEO. Six of these factors are all linked with Bischoff’s SUCCES acronym. And as he put it, “The Twinkie story fits each of the six ingredients that make an idea resonate.” So you want in on this special Marketing Recipe? Let’s find out what it is.

Ingredients:
• Simplicity- Try to make your messages or your story as simple as possible. Get to your core idea quickly. All of your marketing messages need to rely similar ideas so that your target audiences can easily understand them, and catch on.
• Unexpected- The message of your story is more likely to be effective if the results are highly unexpected. Unexpected occurrences or results strike the audience quickly and help to draw in a larger crowd. This also brings in the memorable aspect of your message.
• Concrete- Understand and remember the audience that you are speaking to, that way you can effectively apply your messages. For example, if the CEO of a company were handling your marketing campaigns, their language may be too flowery for the normal audience. So instead you want to eliminate as much of the corporate talk as you can, to leave a solid and concrete message that everyone can understand and relate to.
• Credible- Make sure that your story is credible, and not some fictitious story that you created just to catch people’s eye. Ensure your audience that they can trust and believe in what you are telling them. Give them credible resources.
• Emotional- It is necessary that your audience can be emotionally involved with the message you are sending out. An emotional tug can help reel in more people to your message, and keep them interested at the same time.
• Stories- Stories alone are concrete, emotional and involve unexpected outcomes. If you have a story, you have a marketing message to share with everyone.

Anything like SEO, PPC or social media is great to help get your customer’s foot in the door. However, behind it all you must have a great story and message to tell—a story that will stick, much like the Twinkie Diet. So keep that in mind when you are stirring up your next recipe for your next marketing message, because once you mix it all together you will be on the sure road to SUCCES!

Source: http://www.seo.com/blog/twinkie-diet/

Why do you want to create a business website? The obvious answer is to make money online. However, creating a mere web design won’t be enough unless it looks professional and your market can see it.

To ensure that you succeed online, your web design must depict professionalism and it must be accessible by your market especially when they are actually searching for your services. This is the ultimate way of winning the trust of your market and growing your business.

So, how should you create your web design? Well, here are some powerful techniques that will allow you to create a winning web design.

Explore Your Competitors

Research and development is an important part of every business, because it helps you determine what steps you should take to effectively compete in today’s tough business world. It is also important when you are ready to create your business website.

You need to see how your competitors have created their presence online. The purpose of this exercise is not to copy anything, but rather to determine how you can come up with a better and more effective design.

Create Your Strategy

Once you go through the designs of several competitors, you now need to sit down with your designer and discuss how you can beat them in terms of professionalism and elegance. Your audience won’t be able to see you physically, so you will need to create an engaging atmosphere/design that will make them stay on your site.

If your target market will realize (after visiting your site) that they will get what they are looking for, they will surely spend some time on your site and eventually become your customers. Hence, quality design with quality content along with strategic placement of content will help you win the trust of your market.

Write and Organize Your Content Nicely

Now, as your content (along with the design) will help you win the trust of your market, you need to ensure that your content is powerful, benefit-oriented as well as visible. There is no need to hide your most powerful punch lines somewhere down. Make them visible to grab the attention of your market. Ensure that your copy can engage your visitors and eventually convert them into customers.

Create Simple Site Navigation

Make it easy for your visitors to browse your website. You must have come across dozens of websites where you felt lost due to excessive links all over the page. Don’t give the same feeling to your target audience because it can put anyone off. It’s not good to make it difficult for people to find your products. You need to make their lives as easy as possible.

Be Found Online with Your SEO-friendly Site

All the factors that we have discussed above will be useless, if your market is unable to find you. One of the best ways to reach your market is through search engines. If you reach them – right when they search for your products – your chances of converting them will increase significantly. So, ensure that you create an SEO friendly site to increase your visibility in search engines.

So, folks, based on experience, these are some powerful tips that will allow you to create an effective web design and grow your business.

Source: http://www.sitesketch101.com/enhance-your-design-to-grow-your-business