How would you like it if your marketing messages stuck to your viewers like the sticky filling of a Twinkie? Sounds deliciously tempting, doesn’t it? Well, Dan Bischoff has got just the right recipe for you. Your solution revolves around a little acronym called SUCCES.

Bischoff’s SUCCES is derived from an inspirational story which he summarizes in his article as, “Here’s the basic rundown if you haven’t seen it: Mark Haub, a professor of human nutrition at Kansas State, lost 27 pounds and lowered his cholesterol by eating Twinkies and other junk food.” This remarkable story really struck and stuck with the public.

There are factors as to why certain stories or messages boom within audiences, which can help enhance your SEO. Six of these factors are all linked with Bischoff’s SUCCES acronym. And as he put it, “The Twinkie story fits each of the six ingredients that make an idea resonate.” So you want in on this special Marketing Recipe? Let’s find out what it is.

Ingredients:
• Simplicity- Try to make your messages or your story as simple as possible. Get to your core idea quickly. All of your marketing messages need to rely similar ideas so that your target audiences can easily understand them, and catch on.
• Unexpected- The message of your story is more likely to be effective if the results are highly unexpected. Unexpected occurrences or results strike the audience quickly and help to draw in a larger crowd. This also brings in the memorable aspect of your message.
• Concrete- Understand and remember the audience that you are speaking to, that way you can effectively apply your messages. For example, if the CEO of a company were handling your marketing campaigns, their language may be too flowery for the normal audience. So instead you want to eliminate as much of the corporate talk as you can, to leave a solid and concrete message that everyone can understand and relate to.
• Credible- Make sure that your story is credible, and not some fictitious story that you created just to catch people’s eye. Ensure your audience that they can trust and believe in what you are telling them. Give them credible resources.
• Emotional- It is necessary that your audience can be emotionally involved with the message you are sending out. An emotional tug can help reel in more people to your message, and keep them interested at the same time.
• Stories- Stories alone are concrete, emotional and involve unexpected outcomes. If you have a story, you have a marketing message to share with everyone.

Anything like SEO, PPC or social media is great to help get your customer’s foot in the door. However, behind it all you must have a great story and message to tell—a story that will stick, much like the Twinkie Diet. So keep that in mind when you are stirring up your next recipe for your next marketing message, because once you mix it all together you will be on the sure road to SUCCES!

Source: http://www.seo.com/blog/twinkie-diet/

Why do you want to create a business website? The obvious answer is to make money online. However, creating a mere web design won’t be enough unless it looks professional and your market can see it.

To ensure that you succeed online, your web design must depict professionalism and it must be accessible by your market especially when they are actually searching for your services. This is the ultimate way of winning the trust of your market and growing your business.

So, how should you create your web design? Well, here are some powerful techniques that will allow you to create a winning web design.

Explore Your Competitors

Research and development is an important part of every business, because it helps you determine what steps you should take to effectively compete in today’s tough business world. It is also important when you are ready to create your business website.

You need to see how your competitors have created their presence online. The purpose of this exercise is not to copy anything, but rather to determine how you can come up with a better and more effective design.

Create Your Strategy

Once you go through the designs of several competitors, you now need to sit down with your designer and discuss how you can beat them in terms of professionalism and elegance. Your audience won’t be able to see you physically, so you will need to create an engaging atmosphere/design that will make them stay on your site.

If your target market will realize (after visiting your site) that they will get what they are looking for, they will surely spend some time on your site and eventually become your customers. Hence, quality design with quality content along with strategic placement of content will help you win the trust of your market.

Write and Organize Your Content Nicely

Now, as your content (along with the design) will help you win the trust of your market, you need to ensure that your content is powerful, benefit-oriented as well as visible. There is no need to hide your most powerful punch lines somewhere down. Make them visible to grab the attention of your market. Ensure that your copy can engage your visitors and eventually convert them into customers.

Create Simple Site Navigation

Make it easy for your visitors to browse your website. You must have come across dozens of websites where you felt lost due to excessive links all over the page. Don’t give the same feeling to your target audience because it can put anyone off. It’s not good to make it difficult for people to find your products. You need to make their lives as easy as possible.

Be Found Online with Your SEO-friendly Site

All the factors that we have discussed above will be useless, if your market is unable to find you. One of the best ways to reach your market is through search engines. If you reach them – right when they search for your products – your chances of converting them will increase significantly. So, ensure that you create an SEO friendly site to increase your visibility in search engines.

So, folks, based on experience, these are some powerful tips that will allow you to create an effective web design and grow your business.

Source: http://www.sitesketch101.com/enhance-your-design-to-grow-your-business

The problem with SEO is that it is extremely time consuming. There are so many different variations and aspects of SEO that you have to take into consideration. Like if you are redoing a site, you have to worry about forwarding the pages so Google doesn’t get pist off. Or if you are creating a Title, where to put the words to best optimize. How many times you say a certain word because if it’s too little then Google may not think it is important enough, but if you use the word is too much of your content then google will think you are keyword stuffing. When building links to make sure that the site has a good Ranking and that the link is not a no follow link.  I can go on for hours the amount of different things you have to worry about when doing Search Engine Optimization, but the point is as long as you are doing SEO for the right reasons, then you will be fine.

What do I mean by that? Well, a long time ago, before this entire Google scandal (If I may?) started to occur where people were trying to just get on the “top” of Google, website owners use to post links to actually get GOOD and USEFUL traffic to their website. For instance, they would post a link that was relevant to them so they could get traffic that would be interested in what their site was about. Now a days I see people who own a clothing store posting on someone who owns an ice cream shop because they think it’s relevant enough just to get a link. They don’t care who they get to their site at that point as long as their traffic number goes up. Well I personally don’t believe that’s the correct way to do SEO and that’s not how I get SEO. My goal is to increase my clients revenue, not just increase their rankings for their keywords.

Anyway, so since there is so much out there where do we find all this information? There are so many firefox add-on’s that I recently started to use that are very useful.

1. Web Developer – This is an awesome tool because it helps you when you code. Since it’s best to code in DIV’s and it can sometimes be a little more tricky this is an awesome tool to help you code your sites correctly. It also allows you to do a bunch of other things, like disable javascript, css, etc. This tool doesn’t exactly affect SEO directly, but it will help make your page more user friendly for your users. It’s also my favorite tool
2. SEO for Firefox – This handy tool is inline with both Google and Yahoo, which is really cool. It allows you to see the Google Search in an entire new light. When you search, now below all the websites you will see a bunch more information about the site such as Rank, Links, If they are on Twitter, If they are in the top directories like yahoo dir and dmoz, etc. Perfect way to find out what your competitors have over you. The only issue with this add on is that you have to make sure you shut it off when you are not using it. Otherwise, you can get penalized because they will think you are trying to draw to much information to quickly. This could potentially cause them to stop sending information to you. So just be careful, but otherwise great tool.
3. Search Status – Handy little tool that is at the bottom of your page. It tells you the websites PageRank, Alexa Rankings, inbound links, pages index, etc. It also lets you see robots.txt, keywords, and their sitemap. Again, all these items you can obviously get yourself by going to the URL, but these tools are very good to quicken the process and find the tools needed to gain better ranks quicker.  It’s a very cool tool to quickly find out the answers.
4. Link Checker – This tool is awesome. In your tools drop down there is a link that says “Check Page Links”. You click that button while on the page you want to check the links for and it will go through check all the links and put green marks on the links that are not broken and put a red box over the links that are broken. Very handy tool for SEO because one of the things google looks at are broken links. If you have to many broken links google may penalize you for it.

There are many other add ons and SEO tools you can use to help ease the pressure. There are so many things you have to do, that sometimes it can get very tedious and cumbersome.  These tools are quick, easy, and efficient ways to get the same exact job done. Why bust your hump to get these answers when they can just be given to you?