For the past two years the social media phenomena, Twitter, has exceeded everyone’s expectations with its success. At first, Twitter was a relatively unknown online application that people criticized for being pointless and confusing… In spite of the initial critiques, however, companies and celebrities (or maybe just Ashton Kutcher) started to recognize the amazing benefits that Twitter had to offer. Like many of those before it, Twitter was the next online app to go viral, and the rest is history.

Today Twitter is a quick and easy way to communicate with your target audience as well as an exceptional approach for finding potential new fans and/or clients. Something to think about, however, is that, while there are notable business and communication benefits, not all Twitter users are using it solely for business or “posting” purposes.

Having been ignited by Kutcher early on, a great deal of “celebrities” have taken up tweeting as well.  Today, celebrity gossip and celebrity news  also consists of what the A-list stars have been tweeting throughout their day.  Fans have become intrigued with Twitter purely because they believe they are “talking” to celebrities and can communicate with them via the site.  But are people really talking to celebrities on their Twitter pages?

Not to be the one to burst anyone’s bubble, but at Black Rhino we have clients who make less money than what some celebrities bank and they pay us to manage their social media because they don’t have the time to do it themselves. Most of the time, people hire companies to manage their social media campaigns as a means of PR, publicity, advertising and marketing.  Suffice to say, I’m sure that A-list celebrities are at the top of this list. Clients hire companies like us in order to utilize our social media services and skills to reach out to their target audience and increase their website traffic along with new potential customers. In saying that, what makes you think that you are not speaking to a social media marketing company rather than your favorite celebrity on Twitter these days?

We would all love it if our favorite celebrities like Lady Gaga or Justin Bieber were really responding to us on their social media sites, however, most likely, it’s their PR or marketing firm that they spend their pretty pennies on. Now this isn’t saying that they don’t ever look at their Twitter page, but most of the time it’s not really them. I do believe there are celebrities that do take their fans seriously such as Ellen Degeneres. I know she does have an internal team who manages her social media, she is always up to speed on what is going on in her social networks and makes reference to her Twitter posts during her show. But lets be serious, do you really think most celebrities like for instance, Barack Obama has time to be on Twitter and tweet his every move?

Search Engine Optimization (SEO) is critical when it comes to running your own business on the internet. One of your main objectives as a blogger or a webmaster should be to increase as much traffic flow to your website as possible. There is a greater chance of owning and operating a successful business and website with more publicity your content receives from the amplified traffic.

Here are some helpful SEO suggestions that you might want to try out!

Original Content

Ok, this might seem like it is an obvious tip that you have already picked up on. But, there are so many reasons why it is imperative to have your own quality and unique content up on your site. It may take a lot of research and time, but in the end it will all be worth it.

When you do research and spend time keeping yourself updated on the latest websites it may help to fuel your own fire and give you new ideas, which is so important because people do not want to read the same content that they saw on someone else’s blog, or see the same material that is on another site.

Furthermore, search engines are looking for unique content.  Bing, Google … you name it – they’re all crawling for unique content.

Keep your material unique and flavorful. Hopefully this will make it resonate with your site visitors and search engine crawlers, resulting in greater rankings for your website.

Keeping Up

One of the worst things you can do is let your own website fall behind because it has old content that no one is interested in anymore.

As a blogger, you should make sure that you keep yourself updated with current news. If anything, as a blogger, it is important to be one step ahead of the game and get brand new information before anyone is aware of it or has published it.

This also is true if you have a website for your company. It is good to ensure to your visitors and customers that you are up to date with current technologies that they are searching for. Stay on your toes and work hard to provide your site visitors with fresh information and that will be a sure way to gain traffic for your website.

Just make sure not to slack off; the internet and technology are constantly changing, so just because you may want to take a break, think again!

Social Media Marketing

Now, more than ever it is very important that you are participating in social media marketing. Almost everyone has hopped onto the social media craze whether it is via Twitter, Facebook, etc. So it is important for your blog or business that you stay connected with the community. Social media is a great and simple way to bring in more traffic.

Google has also introduced Google Real Time Search, which is very useful when it comes to SEO. The way that it works is when something is typed into a Google Search the results that appear feature the most current Tweets and messages about a topic. The search results also contain links from sites such as Twitter, which encourages the visitors to interact with your website.

So the more that you participate on social media websites, the better it is to bring in traffic to your own page.

Hopefully these tips are useful to your blog or your business. Let us know if you have any insight on what could boost SEO.

How would you like it if your marketing messages stuck to your viewers like the sticky filling of a Twinkie? Sounds deliciously tempting, doesn’t it? Well, Dan Bischoff has got just the right recipe for you. Your solution revolves around a little acronym called SUCCES.

Bischoff’s SUCCES is derived from an inspirational story which he summarizes in his article as, “Here’s the basic rundown if you haven’t seen it: Mark Haub, a professor of human nutrition at Kansas State, lost 27 pounds and lowered his cholesterol by eating Twinkies and other junk food.” This remarkable story really struck and stuck with the public.

There are factors as to why certain stories or messages boom within audiences, which can help enhance your SEO. Six of these factors are all linked with Bischoff’s SUCCES acronym. And as he put it, “The Twinkie story fits each of the six ingredients that make an idea resonate.” So you want in on this special Marketing Recipe? Let’s find out what it is.

Ingredients:
• Simplicity- Try to make your messages or your story as simple as possible. Get to your core idea quickly. All of your marketing messages need to rely similar ideas so that your target audiences can easily understand them, and catch on.
• Unexpected- The message of your story is more likely to be effective if the results are highly unexpected. Unexpected occurrences or results strike the audience quickly and help to draw in a larger crowd. This also brings in the memorable aspect of your message.
• Concrete- Understand and remember the audience that you are speaking to, that way you can effectively apply your messages. For example, if the CEO of a company were handling your marketing campaigns, their language may be too flowery for the normal audience. So instead you want to eliminate as much of the corporate talk as you can, to leave a solid and concrete message that everyone can understand and relate to.
• Credible- Make sure that your story is credible, and not some fictitious story that you created just to catch people’s eye. Ensure your audience that they can trust and believe in what you are telling them. Give them credible resources.
• Emotional- It is necessary that your audience can be emotionally involved with the message you are sending out. An emotional tug can help reel in more people to your message, and keep them interested at the same time.
• Stories- Stories alone are concrete, emotional and involve unexpected outcomes. If you have a story, you have a marketing message to share with everyone.

Anything like SEO, PPC or social media is great to help get your customer’s foot in the door. However, behind it all you must have a great story and message to tell—a story that will stick, much like the Twinkie Diet. So keep that in mind when you are stirring up your next recipe for your next marketing message, because once you mix it all together you will be on the sure road to SUCCES!

Source: http://www.seo.com/blog/twinkie-diet/