Using Content Management Systems to Smooth Out the SEO Process
Your SEO strategy may not necessarily NEED a CMS. However, using the two together sure does make things a lot easier when it comes to Internet Marketing. A CMS, which stands for Content Management System, has been tagged as one of the first steps in any full comprehensive online marketing strategy, along with solving a lot of Internet marketing roadblocks. The CMS’s easy-to-use and customizable features allow websites to take SEO to the next level. Here are a few reasons why you should consider using a CMS to boost your SEO campaign.
- Static is stupid - One of the most important factors of SEO, also known as Search Engine Optimization, is to avoid a static, stand still, boring website. Think of it this way – plants need sun and water so that they can get the nutrients they need to grow. If they don’t get either, they won’t grow. Now lets look at SEO. With SEO, in order for your website (a.k.a the plant) to rise in the rankings, you need your site to be seen (a.k.a get some sun). In order to get traffic you need pure, original content (a.k.a water). A CMS allows you to create vibrant and dynamic websites that are constantly changing with events, news, blogs, and more. This will allow your website to stay current and interesting. Otherwise you will either need to go into the files every day, pay someone to do it for you, or not update your site at all… Boring! Google thinks so too!
- Meta is mighty – With a static website you’d have to go into the code and into every single page in order to change the keywords (Yes, I know maybe your programmer made it so that it’s all one page and it pulls it dynamically). But still, you have to go into the code. A lot of the time, I’m changing my keywords and page content around trying to see what works. How annoying would it be if you had to download each page? Using a CMS, allows you to easily change your meta tags, headers, and content. This makes your job less painful, and your goals much easier to accomplish.
- Integration is important - With CMS’s it easily allows you to install modules or plugins that lets you install Google analytics. This easily allows you to also track certain pages differently, if needed. There are a ton of really cool modules for the major CMS systems that allows you to track your SEO right through your website or give you an SEO checklist of things that you can’t forget.
- Sitemaps are serious – Ever try to maintain a sitemap of a site that changes content everyday by hand? Um, if you have that’s crazy. Especially because, a CMS will do everything for you. Just install the plugin and it will take care of the rest. No more worrying about keeping that thing up to date!
- Redirects are ridiculous – If you’ve ever gone into the htaccess file it’s extremely easy to make a mistake and break your site. So now not only do you have your files, meta tags, sitemap, but the CMS lets add redirects to the maintenance list. So now you are spending all your time doing the tedious work that a CMS already does for you.
- Clean is clever - CMS’s allows you to have clean beautiful URL’s that are easy to use and makes people remember. Instead of doing siteurl.com/thispage.php you can just have siteurl.com/thispage. This is much easier and better for the average user, who has no idea what PHP even is. Most people will probably forget it and type in html or just not go at all! Again, CMS makes SEO much easier!
There you have it. Six good reasons to use a CMS, especially if your doing SEO. While, I’m sure there are more reasons, these are the 6 I came up with. As I have written above, Content Management Systems such as Drupal and WordPress make doing Search Engine Optimization a million times easier. It takes all the tedious and time consuming work away to allow you to focus on other important aspects of your website responsibilities.