Branding … What exactly is branding? Can Branding really make a difference in my company? These are all questions that new companies ask. Branding has a various number of different definitions, however our definition of branding is: to define your company’s value to your target market and give your company the premium value that your customers will continue to adore. When you think of the word Branding, what do you think of?  Consumers tend to rarely think about the importance of branding and how it affects their lives.  When it comes to one’s company, however, branding is THE most important factor between failure and success. But Why, How?  Lets look at some popular companies.  Apple (huge Apple fans here) – The name doesn’t really make sense at first, nevertheless there are a lot of important key points to their branding strategy.

1. The name represents an object that is extremely simple and to the point
2. Their logo is extremely simple as well (a white apple)
3. Apple chooses White to be their main color
4. Their website is simple and easy to use

Why Is this all important? Apple’s main theme is simplicity and easy use of their products. By making their image simple they are only representing what they’re selling. Apple is also one of the biggest companies. Yes their products are amazing, but they’re also really expensive. But people will buy them because their branding and image is so well thought out that people associate the words, simple, easy to use, and quality to their products. Branding includes a number of steps including:

• Mission Statement and your Companies Purpose
• Define which target market you want to go after
• Your companies unique value to your customers
• Create your logo and tag line

These are just a few of the steps that are necessary in branding. Branding has been proven to increase companies profits. Branding is your image and presence to your target market and you want it to represent your company. Anyone have anything to add or say please feel free to post.