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50+ Kick Ass Logos for Inspiration

September 17th, 2010

Looked at over 2000 logos on various inspiration sites to grab the 50+ best logos (in my opinion) to fuel your logo design inspiration. Some more resources below the post.

Source: http://www.fuelyourcreativity.com/50-kick-ass-logos-for-inspiration/

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Music and your Website

September 24th, 2009

At Black Rhino Marketing, we’ve had many clients/potential clients inquire about whether their website could include music. While the obvious answer is yes, of course websites can include music. The not so obvious answer pertains to whether your website should include music.

Adding music to your website can be very entertaining, however, there are a number of potential problems that come along with adding music to your websites. When clients approach us about the issue of whether or not to put music on their website, the following is our professional advisement:

1. Downloading a full song (normally between 2-5 minutes and anywhere between 4-8 MB) can take up a lot of time and use up a lot of resources. If your website already has numerous images or flash, you may want to stay away from adding music to the mix.

2. The alternative to downloading a full song is to use a 20-30 second clip of background music that plays on repeat. In my opinion, this type of audio presentation is redundant, boring, or just plain annoying for the website visitor. When I approach sites that have music like this, I either turn my sound off or leave the website altogether.

3. So what if your website isn’t flash and you have multiple pages? Someone might be jamming to your music, go to change to the about us page, and then automatically prompt the music to restart? Again, to me this is something that can be an irritating experience for visitors.

4. If your concerns are legal … This is a touchy area with music. Many people assume or don’t even realize that legal issues could be a problem when it comes to music because their website is small and relatively unnoticeable. Little does the public know, however, that there actually have been numerous cases where people have been fined for using other people’s music without the appropriate permission or license.

5. Another issue to consider is perception. People tend to be very judgmental when it comes to basically everything in life. Adding something like music to your website, that might not be suitable to someone else’s taste, gives your visitors another thing to judge you on. Lets use a hair dresser’s website for instance. Say someone likes to get their hair done to nice smooth music but because the hair dresser likes upbeat Spanish music, they put that on their website instead of soothing spa music. The visitor may get the wrong idea about this person’s hair salon based on their choice of music. For this reason, the hair dresser has now just lost a potential client. The more vague and interesting you keep your website the more people will be motivated to actually go to your shop or take action to learn or see more about what you have to offer.

I could go on about other potential pitfalls of putting music on websites, but I think you get the picture. Just a few others are public computers, browser compatibility, offending clients, playing over music that’s already playing on the clients computer, etc.

Obviously, there are exceptions to my suggestions about using music on your website. One exception of course, is if you are a musician or a band trying to showcase your music using your website. That’s a given!

Please feel free to comment !

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Take a Recess from the Recession: Competitive Pricing for Website Design

August 20th, 2009

Black Rhino Marketing Solutions founded itself on the very principle that  highly affordable websites and web marketing tools could (and should) be provided to small and large businesses alike.  The reason being, that the software  and the computers used to design and create websites today aren’t what’s running up the client’s bills.  On the contrary, its the cost of labor.

The most valuable aspect of the graphic and web design industry is the knowledge and the know-how of how to create the product that your client wants.  By knowledge, I mean two things – the ability to code the way the website functions and the creativeness to design the website that your client describes to you or envisions.  (So maybe there are really two uber valuable aspects of this trade).  Regardless though, the pricing structure is elastic enough to work in favor of the client, particularly in times of a recession (like, say for instance, today).

Don’t get me wrong, being creative and being able to come up with visually powerhouse graphics ALL the TIME for people you don’t know that well is hard, its sometimes really hard.  Then tailoring your own creative license to your client’s taste, well that can be the biggest challenge of all (and the most time consuming).

Same goes for coding.  Writing computer language codes for the web is tedious, it requires an INSANE amount of attention-to-detail, and a sick amount of passion for the job.  If you don’t love to code websites, there is no way you’d A) understand what you were doing or B) have the patience to sit in front of a computer for hours upon hours typing letters, numbers, words, and algorithms out to tell the website how to work.   That said, its no wonder companies and freelance website designers charge thousands upon thousands of dollars for simple websites or even for the dreaded website template.

The thing is, the Generation Y’s (who’ve all been tapping away and computing since they came out of the womb) are starting to enter the workforce.  Because technology comes easier to these guys the IT industry doesn’t have as much of a monopoly on the general public as it once had, especially when it comes to web design.  For that reason, Black Rhino Marketing Solutions established its pricing structure based on the following principles:

  1. Provide custom websites to clients at affordable prices.
  2. Work with the client to provide a product they are 100% happy with.
  3. Build strong, lasting relationships between businesses for mutual and future benefit.

We believe in the age old, simple saying, “quality over quantity,” in our work and our pricing structure.   Having a web presence is the future of today – in order to help propel businesses it truly is important to hop on the digital highway.  Its our philosophy at Black Rhino Solutions to allow people to take a recess from the recession with our affordable website marketing tools.

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